Unmissable business planning intelligence for social landlords.
In 2011, Quids In! magazine ran a reader survey and asked for feedback about how people felt about the magazine, their finances and their futures. Even before welfare reform had impacted them, readers told us:
- 54% were worried about how they would pay bills
- 33% had already sought advice about debt
- 57% had struggled to keep up payments on debts they owe
Since then the whole landscape has changed for benefit claimants and social tenants and a new ‘Financial Resilience Survey’ will be published alongside Quids in! issue 21 at the end of November 2013. It will revisit some of the same questions and see how much has changed. It will find out how well people feel they are coping with their money now and how well they expect to cope in future.
Findings will provide unmissable intelligence for social landlords with credible data to build into business forecasts and planning for community projects and social wellbeing. It will help refine expectations about rates of rent arrears, reveal levels of tenant awareness about welfare reform and financial capability, and improve understanding of where to invest resources to support sustainable tenancies.
We anticipate a sample size of 2,000 responses from social tenants across the UK. Landlords can also purchase bespoke analysis to review their tenants responses, utilising data from the rest of the social housing sector as a benchmark. We will be using market leaders in social impact and SROI SiMpact to process the data.
The survey (available November 2013) and the research report (available April 2014) will be available at no cost to purchasers of Quids in! magazine.
The survey will be the largest, most targeted financial resilience study of its kind. No social landlord should miss out on this research.
