Quids in! magazine is our flagship publication, empowering people on low incomes to manage their money and take control of their own financial future. With practical advice on benefits, budgeting, debt, employment and going digital, it’s a unique voice offering a non-judgmental take on the money issues no one tells us about.

Readers have told us recently: “The magazines are so helpful, with so much information” and “I was really happy to get the Quids in! magazine in the post. It’s brilliant!”

Our new 2026 annual edition, Bigger, Bolder, Brighter is shaped by insights from the Money Health-Check and celebrates the real progress readers have made. It highlights the steps that led to the biggest financial wins and shares simple, everyday actions that help people feel more confident, capable and supported. Packed with real stories, tips and encouragement, the edition shows how small changes can make a meaningful difference to financial wellbeing.

Quids in! really works. After reading the magazine, guides, or newsletters, 30% of readers say they think more carefully about their finances. Over a third report feeling less alone, and one in five said they acted on advice based on what they read. Nearly all readers, an impressive 95%, say they find Quids in! useful ‘all the time’, ‘often’ or ‘sometimes’. That’s an approval rating we’re proud of.*

Quids in! is bought by landlords, authorities and support agencies and provided free to tenants, residents and service users. It reaches 125,000 low-income households a year between its different editions and publications. We also have six special edition guides covering Universal Credit, Food, New Tenants, Heat, Light and Power and Budget Planning.

_{*Figures taken from our 2025 Quids in! Reader Survey}

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