Quids in! magazine is our flagship publication, empowering people on low incomes to manage their money and take control of their own financial future. With practical advice on benefits, budgeting, debt, employment and going digital, it’s a unique voice offering a non-judgmental take on the money issues no one tells us about.

We believe everyone can improve their financial situation and we want to help our readers find the best way to make their own lives easier, sharing the voices of people with inspiring stories of money success.

Financial writing can be heavy, but not Quids in! We make talking about money fun and engaging, and the magazine is lightweight in form (just eight easy-to-read pages). Most importantly, we’re independent and we tell it like it is.

Readers have told us recently: “The magazines are so helpful, with so much information” and “I was really happy to get the Quids in! magazine in the post. It’s brilliant!”

Quids in! really works. After reading the magazine, guides, or newsletters, 29% of readers say they think more carefully about their finances. Over a third report feeling less alone, and 26% took action or sought help based on what they read. Nearly all readers, an impressive 95%, say they find Quids in! useful ‘all the time’, ‘often’ or ‘sometimes’. That’s an approval rating we’re proud of.*

Quids in! is bought by landlords, authorities and support agencies and provided free to tenants, residents and service users. It reaches 175,000 low-income households a year between its different editions and publications. We also have six special edition guides covering Universal Credit, Food, New Tenants, Heat, Light and Power and Budget Planning.

_{*Figures taken from our 2025 Quids in! Reader Survey}

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